May 2021

The customer experience (CX) and the ability to meet or exceed customer expectations are increasingly priorities for companies, particularly those operating in competitive business landscapes. Every effort to attract and retain customers is often highly valued, largely in hopes of maintaining or gaining market share by boosting the company’s reputation.   Moving forward, companies can’t simply rely on CX strategies of the past. Instead, they have to...

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At this point, most companies are acutely aware of the importance of the customer experience (CX). When handled properly, CX boosts loyalty, generates positive word of mouth, and bolsters the bottom line, all while giving customers precisely what they need to feel supported and valued.   When companies think about CX, their attention usually goes to their frontline employees. After all, those are the staff members that...

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