February 2021

We live in an increasingly digital world. While many adjustments to company operations are based on functional efficiency, the customer experience (CX) has also become a major priority.   Businesses understand that CX can be crucial to their success, creating opportunities to separate themselves from the competition and improve public perception. However, few harness the power of digital transformation specifically to boost CX.   By letting CX drive digital...

While the customer experience (CX) landscape is increasingly virtual, that doesn’t mean it should lack the human touch. Humanizing your digital experience is often crucial, ensuring that interactions involving automated voices, artificial intelligence (AI), and other technologies don’t feel overly mechanical.   By humanizing your digital experience, you can imbue a sense of caring, warmth, and support that may otherwise be missing. Additionally, you can make certain...