Cloud Computing: A Competitive Advantage

Cloud Computing: A Competitive Advantage

Cloud technology has come a long way over the years. Once just a way to store data on a server managed by a provider or to run code on a provider’s service, cloud computing has advanced significantly beyond this concept.


Now, cloud computing offers organizations a chance to secure a competitive advantage. Here’s a look at what cloud computing has to offer today.


The Rise and Benefits of the as-a-Service Model


Software as a Service (SaaS) and Platform as a Service (PaaS) eliminate the need to manage complex licensing arrangements for software, instead, using a subscription model that supports more than just the use of the core application, but often updates and potentially storage solutions as well.


Infrastructure as a service (IaaS) offers similar benefits. Critical resources are virtualized and made available through internet connections. The provider hosts each component that is part of the arrangement, handling all of the maintenance and upgrades while also guaranteeing a specified level of uptime and performance.


For smaller or mid-sized businesses, cloud computing solutions can make certain resources and solutions financially accessible. You do not need to maintain a large IT support staff to ensure operability, as the provider shoulders much of that burden. Plus, companies can access hardware and infrastructure that may otherwise be unaffordable, increasing their capabilities while managing costs.


Cloud computing solutions are also highly flexible. Since they rely on a subscription model, usually based on the number of users, companies can right-size their plans quickly and easily. If a business expands and needs increased access or capacity, it can be secured with relative ease. Should a seasonal or unexpected downturn lessen the number of users that have to be supported, scaling down typically isn’t complex.


Mobility is also supported by cloud computing solutions. Since connecting to the core system is done over an internet connection, employees can remain connected while outside of the office. As long as they have a suitable mobile device and access to the internet, they can accomplish their tasks at any time from nearly anywhere.


Embracing and Implementing Cloud Computing Solutions


Moving toward cloud computing solutions requires both planning and effort. Along with a shift in mindset, as it can fundamentally change how tech is managed internally, creating a comprehensive plan for a migration to the cloud is essential. Many providers will assist with assessing your needs, though determining priorities is usually an organization-level decision.


However, failing to embrace the potential could mean falling behind your competitors. The as-a-Service model frees up companies to focus on other areas of their business, including spurring growth and innovation.


With cloud computing by your side, you can reduce your IT burden and access systems and solutions that would be unaffordable to manage internally. Plus, all of these solutions are expertly managed, further limiting the cost and time required to oversee and maintain critical infrastructure, applications, and more. Ultimately, this can provide your organization with a competitive advantage, allowing you to focus on advancing your company’s position without having to make any sacrifices on the technology front.

Nathan Weatherford

Nathan is in charge of Marketing & Business Development at VocalPoint Consulting. Launching new marketing initiatives, planning for events, meeting with clients and providers is all part of the job.

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