How Embedded Video Fits into Modern UC Strategies

How Embedded Video Fits into Modern UC Strategies

The landscape of business communication is continuing to shift. Instead of being a separate service, companies are continuing to view communication mechanisms as features; something that can be embedded and integrated into other solutions to increase efficiency. Embedded video is one of the most sought-after options, particularly for businesses that embrace modern unified communications (UC) strategies.


Embedded Video and Interpersonal Communications in Modern UC


Video communications of nearly any kind can benefit from being embedded. From customer-facing solutions to internal communications platforms, being able to see the person you are speaking with can facilitate better outcomes.


As the workforce becomes more mobile, many colleagues miss out in in-person interactions. While alternatives, like messaging and phone calls, can be functional, they aren’t always ideal.


When you can see the person you are speaking with, both parties gain the benefit of visual cues. It is easier to judge the other participant’s temperate, gauge when they are looking for an opening to share their thoughts, and even to make a basic connection as human beings.


By using embedded video in commonly used applications, you make reaching out easier. Each person can remain in their core application and engage in conversation, something that is more efficient than logging into a separate application to conduct a video call and leaving it running in the background while they view another video. This subsequently encourages these kinds of interactions, allowing discussion to take place quickly.


Similarly, if you interact with customers through an online-based platform, embedded video can add another dimension to these interactions. If a customer can see their customer service representative, it can improve the overall experience. Not only does this humanize your employee, something that can keep the conversation more peaceful, if the customer decides to participate in the video portion as well, but it can also make the connection more meaingful for your employee as well, which may lead to better outcomes.


Taking Advantage of Embedded Video for Other Functions


Embedded video can also provide other benefits. While, in UC, the primary function may be video-based communications, you can utilize the technology in other ways.


For example, footage from drones can assist with remote surveillance of company properties. Video feeds can show viewers equipment that requires troubleshooting, making it easier to those with expertise to guide a novice through a complex process. Small cameras can be guided into small spaces, allowing an employee to view a potential source of a technical problem without having to move heavy equipment.


In any instance where having eyes on something in another area, such as an office branch, could be beneficial, embedded video technology can support that function. The person watching the footage can visually monitor a situation from their main applications, allowing them to keep tabs on an incident while going through knowledge bases, accessing internal systems, or otherwise interacting with an application that enables them to perform the needed function.


Overall, by exploring embedded video as an enhancement to UC, you can unlock the potential video has to offer. Plus, you increase the convenience of using video as a communication, observational, or investigatory tool, potentially improving a variety of business functions and activities.

Derek Roush

Derek Roush is the President and Founder of VocalPoint Consulting. He has over 15 years of experience in the industry supporting telecom and cloud service resellers. Since 2010, he has led VocalPoint Consulting to become one of the leading telecom and cloud service consulting firms in the industry.

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