Is Your Business Ready to Meet the Needs of the On-Demand Culture?

Is Your Business Ready to Meet the Needs of the On-Demand Culture?


The ability to access information almost instantaneously is nothing new. Since the internet gained in popularity, and the smartphone allowed us to take these capabilities wherever we go. People are used to getting what they want, when they want it. But now these expectations have grown.


Companies like Uber and Netflix have changed how customers think about services. Instead of having to wait for what they want, consumers have begun to expect things now. Even Amazon has gotten on board with same-day delivery options in select cities.


As more business join the ranks of the delivery on-demand crowd, your business will need to adapt its approach to service delivery. But how do you begin to adjust to these expectations? Luckily, there are a variety of techniques that can streamline the technical part of your business. And they may help you deliver products and services more efficiently. After all, he who snoozes loses, so why not get started today.


Slick, Simple Apps

If your business doesn’t have a smartphone app for customers, you might not be reaching as many people as you could. One of the reasons current on-demand service providers have become so successful is the fact that their customers can carry a connection to them in their pocket. They are always available, and often just a simple tap away.


Successful apps often share certain key features. For businesses that provide services directly to consumers, you need to make your business app visually attractive (yes, it matters) and easy to use. It also needs to be optimized for the mobile user and easy to share. If you miss on any of these points, and your competitor doesn’t, you may find your app tossed by the wayside.


Scalable Storage and Computing Power

To ensure that your employees and customers have access to the resources they need right when they need them you need to implement scalable storage and computing options. Luckily, cloud-based services have given businesses more options than they likely would have imagined having even only a few years ago.


By locating a proper cloud-based solution with scalable options, you don’t have to worry about managing the infrastructure yourself. That means if you experience faster than expected growth, you have access to the hardware you need. Better yet, you don’t have to deal with the upkeep required to manage these options, as that is handled by the service provider.


A Unique Offering

This is an area where the second company to enter the arena doesn’t gain the same level of attention as the original. While the products or services you offer may not be entirely unique within the current landscape, being an early adopter of the on-demand mindset can set you apart.


While finding something different to bring to the table can be challenging, it can certainly be done. The trick is to focus on creating a more efficient delivery method for what you currently offer. Uber didn’t really create anything new (the ability to call for a cab has been around for ages), but they did find a new way to deliver the same service concept to the masses.


So, if you can find a way to bring something new to the “I need it now” customer, you might be surprised by the results. Consider taking the market by storm and see where the on-demand culture can take your business.

Derek Roush

Derek Roush is the President and Founder of VocalPoint Consulting. He has over 15 years of experience in the industry supporting telecom and cloud service resellers. Since 2010, he has led VocalPoint Consulting to become one of the leading telecom and cloud service consulting firms in the industry.

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